By Rachel Ray, in Washington Published: 1:53PM GMT 08 March 2010
Link to this videoABCs display of Americas the one preferred industry awards show, The Annual Academy Awards, began at 8 p.m. in the easterly and by 11:20, over 3 hours later, we still didnt know either the Academys majority nominated singer Meryl Streep would win her third Oscar and positively not the consummate to the nights usually drama. Would Kathryn Bigelow kick out former hubby James Cameron to turn the initial lady to successfully pile-up the good masculine separator of Best Director?
Indeed, there seemed to be zero in a prolonged dusk of engineer robe examination that would kindle Monday sunrise H2O cooler conversation. Hosts Steve Martin and Alec Baldwin were as comfy and calming as dual comparison uncles reminiscing about their Vaudeville days as ABC showed no desire for risk receiving in a prolongation that relies heavily on comic relief.
"Avatised" celebrities Sandra Bullock wins most appropriate singer endowment Jeff Bridges wins most appropriate actress for Crazy Heart Christoph Waltz wins most appropriate ancillary actress endowment Oscar delight for The Hurt Locker and Bigelow The Hurt LockerThe funniest inside Hollywood line in the show was Steve Martin commenting on the Inglorious Basterds Nazi characters mania with sport Jews. Well, heres the mom lode, he observed, swelling his arms toward the audience. Comedian Ben Stiller supposing a little fun when he presented the Bests Makeup endowment as a impression from Avatar. And Tina Fey and Robert Downey, Jr. valid to be the wittiest presenters in announcing the endowment for Best Screenplay as they explained the differences in what writers and actors wish from a script.
But by and large, this years prolongation was a frank and sedated engineer robe show. As the rite approached the four-hour midnight finish and the vital awards were rushed by - no Meryl Streep didnt win but Kathryn Bigelow did - there was an unusual feeling of anticlimax.
ABCs miss of risk receiving - recollect the play on argumentative Chris Rock in 2005? - might have been the certain gamble for cast of characters a wider net for some-more expanded spectator demographics and bigger spending advertisers; if the commercials were any indication, an unusual range of folks was approaching to watch this show.
Product hawking lonesome the progression from ads for teenager assembly movies starring Miley Cyrus and tween heartthrob Robert Pattinson to commercials to drum up membership for the over-50 set in the American Association of Retired People (AARP). Other important sponsors enclosed Coke, Cottonelle toilet tissue, Healthy Choice diet food, Estee Lauder cosmetics, Samsung TVs, and one indeed droll Whoopi Goldberg blurb for a womanlike incontinence product.
The rejecting of the 30-minute red runner pre-show would be one approach to shorten this overly prolonged broadcast. But if promotion income stays the broadcasts pushing consideration, constant Academy Awards watchers might still need to prop themselves for at slightest a couple of some-more prolonged nights. ABCs stipulate to furnish the Academy Awards doesnt end until 2014.
