Microsoft launches first UK TV advertising campaign in bid to attract Google users

By Emma Barnett, Technology and Digital Media Correspondent Published: 5:54PM GMT 08 Mar 2010

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The TV promotion debate will be upheld by the tagline: "Bing and Decide".

Five months after the record hulk took the poke engine out of beta, the association is putting the weight at the back of a 3 month prolonged promotion campaign.

The TV adverts will go live on Mar 10 opposite ITV, Channel 4, Five and a range of alternative digital channels opposite Sky and Virgin.

Video: Microsoft Bing: First TV Advert for new poke engine Google users some-more constant than alternative poke engine users Microsoft and Yahoo close to poke understanding Yahoo! sales foresee disappoints Wall Street Yahoo! revamps home page with Twitter and Facebook formation

The tagline, Bing and Decide, is aiming to show consumers how Bing is opposite to alternative poke engines and functions some-more as a preference engine. The adverts show people pang from report overkill and afterwards the ways in that Bing could assistance compromise that problem. Microsoft is perplexing to on all sides Bing as a poke engine that can suggest some-more organized poke formula by facilities such as "categorised search" and an extended poke experience since of the "richer" cultured see opposite the home and poke formula pages.

Ashley Highfield, handling executive and vice-president consumer and online Microsoft UK, said: "The ad debate brings to hold up the judgment of Bing as a preference engine, a apparatus that both cuts by the report overkill and offers a new poke experience. Were assured that this will assistance grow the user base."

The TV campaign, that will run completely for a month and afterwards in two-week bursts until June, will be upheld online utilizing Microsofts own network, that includes MSN and Windows Live, as well as opposite amicable networks, partner sites and online headlines providers.

Microsoft is utilizing the debate to try and turn the second majority renouned poke engine in the UK, after Google. Currently it usually comes in third, after Yahoo!. According to Net Market Shares ultimate statistics, Bing usually accounts for 3.4 per cent of the tellurian poke marketplace since Yahoo! accounts for 6.1 per cent. Google outstrips both poke engines, accounting for 86 per cent of the tellurian poke market.

Last month Yahoo! and Microsoft were since the immature light by both the US and European regulators to proceed their 10 year poke partnership. However, notwithstanding Microsoft right away on condition that the record for Yahoo!s poke engine, they sojourn competitors in the poke space.