Wednesday, June 30, 2010

China becomes biggest export market for bordeaux wine outside EU

624PM GMT eleven March 2010

The zone has high hopes of the 2009 harvest, with immature wines being presented to the general traffic and reporters over the entrance weeks.

"The incident is formidable for everybody," Alain Vironneau, authority of the CIVB bordeaux booze body, pronounced on Thursday.

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"Several hundreds of vineyards are at hazard due to deficient cash...Our companies, generally the smallest, need monetary support," he added.

He called the 2009 sales year "catastrophic", with exports down fourteen per cent in volume and twenty-three per cent in value.

However, he combined that during the past 3 months there had been a slight reconstruction that could prove the abyss of the predicament is at the back of and the 2009 "millisime" wines could assistance the zone redeem again.

Bordeaux sole 661 million bottles of booze in 2009 for revenues of 3.37 billion euros (�3 billion) for wines trimming from low-price supermarket wines to tip chateaux.

Of those sales, the French themselves paid for 68 per cent, especially around large supermarkets. Of the exports, 56 per cent remained in the European Union.

China paid for 13.7 million litres for 74 million euros (�67 million), overtaking the United States, that took 11.6 million litres for 139 million euros. Japan came third, with the same volume as the United States.

Hong Kong is counted as a apart market, where 4.2 million litres were sole for 109 million euros.

"The climb of China is definite and we design that marketplace to move up the worth sequence only as has happened in Japan," pronounced Bertrand Carles, a booze merchant for the Ginestet group.

"We have set up emporium in Bombay since we design India to follow the same route. And then, think about Brazil that creates no booze such as Argentina and Chile do, think about countries in Africa...soon we might be short of bordeaux," he said.

Bordeaux creates up around 2.5 per cent of universe booze production.

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